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Usability Test Screen 5 (RI info for con

Sign Up Usability Test

Analyzing the user interaction and flow success during the NDTC's sign up process.

Role

UX Researcher (Lead)

Research Facilitator

Time Frame

3 weeks

Tools Used

Sketch

Google Slides

Methods

5-Second Test

Usability Test

Contextual Inquiry

The Problem

Introduction

After the high fidelity mockups for the new sign up process have been finished, it was time to validate our designs by testing them with users. We tested 2 different flows, using 3 different methods of testing. We tested 10 users remotely, using zoom/google hangouts systems. In total, there were 3 different segments for each testing session.

Objectives

  • Validate a sign up flow designs

    • Validate expectations of page designs

    • Find any issues/discrepancies with the content within the flow

  • Gather unbiased user opinions

  • Gather preferences on features/functionalities

Our old sign up flow lacked user engagement with the amount of questions it had for a user to sign up. We needed cut down on information while still being able to collect secondary information.

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Segment 1 - Flow 1

We gave users a link and scenario to walk us through the new user sign up flow, where users are asked to complete information that pertains to an account creation.

 

Scenario: You are interested in politics and want to begin training within the NDTC website, you want to sign up to create an account, walk me through what you would do step by step. Please communicate your thought process to me. I may not be able to answer any questions you have for me right away but would still like to hear them.

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  • What was your overall impression of this sign up? 

  • What was the best/worst thing about this sign up? 

  • If you can change one thing about this sign up, what would it be? 

  • How would you compare this sign up to (1) the one you used when you signed up, OR (2) any recents sign ups you have experienced?

  • Were there any moments where you felt unsure about how to continue?

Segment 2 - 5 Second Test

Event_NDTC + Partner Hosted Trainings In

5 Second Test

Method of user research that helps you measure what information users take away and what impression they get within the first five seconds of viewing a design. We want to identify if this page effectively communicates the main purpose. Sow we ask follow up questions after the 5 second glance. 

  • What is the purpose of the page?

  • What are the main elements you can recall?

  • What do you think the next screen would be?
     

Contextual Inquiry

Our last segment of the test involves the sign up through a different user flow (new user signing up for an event). Here we are conducting it with an interview/observation method, asking sets of questions about their own observations as they view each screen sequentially. 

Usability Test Screen 3 (RI info for con

The Outcome

Insight: Users appreciate more guidance

What helps users understand their process is the page’s responsibility to communicate that using various direct and indirect methods of communication. Whether that be visual cues (symbols, way finding buttons, CTA’s) or direct methods (confirmation messages, instructions, informative text, etc). Providing the most intuitive and user friendly screens helps our users get to the end goal of signing up for an account or an event.

Implication

 

  • Users recognized wayfinding buttons later in the process (2nd and 3rd sign up screen) and expected the confirmation to tie in with the sign process. It was not clear to users on the first screen that they would be guided through the whole sign up flow.

Opportunity:

 

  • Modify wayfinding buttons to communicate the flow in advance

    • Buttons to be more clear to distinguish between completed section, current section, incomplete section

    • Add text to specify screen purpose. (Account Information, Event information, tell us about yourself, confirmation).

  • Create a better transition from the sign up to the confirmation page

    • ​Adding that last section to signify completion of the sign up process. We can take advantage of advertising our own courses and resources that relate to the event they signed up for. Then after that, take them to that last confirmed event page. 

Implication

 

  • Users felt like choosing a track would limit the types of resources they would have access to. Some users stressed that they could choose more than one option, their jobs’ responsibilities may overlap.

Opportunity:

 

  • Communicate what happens. Potentially add helper text to let them know that you still have access to all the resources on the website, choosing the track will not impact course suggestions. 

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